icontact
icontact makes e-mail marketing simple and is a must for any true online business to succeed. I contact has the best email direct marketing tool to help your business turn your list building into money.
This is my favorite choice for my online e-mail marketing service. By using a e-mail marketing campaign, I able to round off my online marketing by developing realtionships with those who have an interest in my website. I truly believe if you are going to have long term success on the net, you still need to build trust by developing relationships.
1. You need to have a nerve center such as a website or blog. In my case I choose to make a travel site with Site Build It. By having opt in forms on my pages, I am able to collect names from those who have an interest in my business. This is where I use the term owning your piece of real estate on the net by having your website or blog where people can find you.
2. You can also use your own or someone else's lead capture pages. The lead capture page is just a headline, description and a place for people to put their names and e-mail address if they want to get more information from your offer.
3. You can place these lead capture pages with free traffic exchanges like the one I use at Traffic Swarm. This gives you free targeted traffic.
4. The use of Social media like face book and twitter is another place where you can put post to create and interest in wanting to know more than can lead people who are interested to your website or blog.
So if you have done all this work by setting up your web real estate, you should be collecting a list of names and e-mail by now. "What do I do now with my list"I truly believe to be a success long term you need to develop relationships because people will do business with those they like and trust.
So how can this be done online?
By using e-mail and offering value in your e-mail.
What if you list is growing or you have several lists from different sources?
You need to have a way to respond to your list on a timely fashion and this is where an e-mail marketing service like icontact comes in. "There are three main parts to using e-mail marketing"1. Your business leads need to you at a point of contact on the net. This can be done with your website, blog or lead capture pages.
2. Your business leads fill out their names and e-mail address on the opt in form that gives you permission to communicate with them.
3. You offer value in your e-mail communications and start building relationships that attracts them to your opportunity. You can send single e-mails or prescheduled emails with an auto-responder. "Synergy Marketing"You need to take advantage of Synergy Marketing which is placing a link in your e-mails to your website or blog that continues to develop relationships with your business leads. This will give you free exposure and brings value and traffic to the internet.
When choosing an e-mail service to manage, automate and optimize your list you should look for
1. Easy load in from lead capture pages.
2. Can create multiple e-mail lists.
3. Can create multiple auto e-mail campaigns.
4. Put a subscription box on your blog.
5. Link you own lead capture page to your auto e-mails.
6. Complies with all e-mail marketing laws.
7. Automatically Optimizes and e-mail deliverability (white listing)
8. Auto manage unsubscribe opt outs.
9. Can view tracking tools. "Why I use icontact"1. Relaxed on loading your leads without forced opt-ins. Don't need to have your opt-in leads do it all over again.
2. Excellent deliverability and white listed which keeps you in compliant.
3. Excellent tracking features to see how many people are opening your e-mail.
Go here to set up your 15 day free trial account with
icontact.
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